By MICHAEL STARR
Last updated: 12:16 pm
August 19, 2008
Posted: 3:06 am
August 19, 2008
SAY what?
The CW announced yesterday it won't be sending critics advance copies of "90210" - its spinoff of Fox's "Beverly Hills, 90210."
That usually means there's trouble afoot (either the show stinks or there are production problems).
But CW officials say that's not the case with "90210," set to premiere Sept. 2 (on Ch. 11).
"The CW and our studio partner CBS Paramount Network Television have made the strategic marketing decision not to screen '90210' for any media in advance of its premiere," network officials said in an e-mail.
"We're not hiding anything... simply keeping a lid on '90210' until 9.02, riding the curiosity and anticipation into premiere night, and letting all our constituents see it at the same time."
Alrighty then.
COMMENTS